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Bethenny Frankel models her new HSN swimsuit for 'Every Body.'

TV personality and entrepreneur Bethenny Frankel Launches Bethenny's Swimwear and Talks The Long Way Towards Collection - "That's [the reason] for some of my grays." On Tuesday, the founder of Skinnygirl announced the...

Updated: 47 months ago2 min read
Bethenny Frankel models her new HSN swimsuit for 'Every Body.'

Betty Frankl dives in a bathing suit.


TV personality and entrepreneur Bethenny Frankel Launches Bethenny's Swimwear and Talks The Long Way Towards Collection - "That's [the reason] for some of my grays."

On Tuesday, the founder of Skinnygirl announced the release of Bethenny Swimwear, her first swimwear collection with HSN, with a post on Instagram poolside.

Frankel is posing in an Emerald Bethenny Corset swimsuit and sunglasses in the photo. "Start with a great swimming, graceful, challenging, sculpting to make EVERYBODY feel the best and most beautiful," he wrote in the post's caption.

The five-piece collection includes two combined one-piece and three-piece suits, available in classic solid colors. The line also covers sizes from 2 to 24W and retails for between $40 and $60.

Bethenny's Swimwear joins Frankel's other fashion businesses, including Skinnygirl denim and Skinnygirl-style clothing.

"Finally, there is a brand that makes you want to wear a swimsuit," he said while promoting his collection on his Instagram story. "This is one of those women people will look up to and see - all shapes, all sizes - because they all look like dozens," she added. Frankel, 51, also spoke about the rocky start of his business while preparing to launch Bethenny Swimwear for the first time.

"More than a year ago, I launched Swimwear on HSN. I have an article in Women's Wear Daily that would be the best thing with a big couple," said the Business is Personal writer on Instagram Story. However, she revealed that the swimsuit was "inappropriate" and "rubbish," and she was her collection because it wasn't. able to sell "in good faith." He also said that his former business partner wanted to sell the store collection at a lower price, and he replied: "I don't sell this junk to people who pay less - then they can look like hell and just rich people who can look good?

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