The 24-year-old woman's side job earns her more than $32,000 in one month

Drawing has always been the hobby of Elena Gati, who started drawing animals at the age of five. He naturally never intended to take advantage of this ability.

But today, the 24-year-old earns a five-figure income every month - on top of her earnings as an art director like at a PR agency - by merchandising for musicians and bands like Harry Styles and Mt. Freud. Chicago-based side business Fiorenza Art made nearly $32,000 in sales in November 2021 alone, according to documents verified by news Make It.

His art, influenced by Italian retro advertising, has a distinct and bold style. A few months and a few Instagram ads later, he found traction on the platform's research page. Business is good.

When Gatti was seven years old, he found out that he had dyslexia. So art quickly became more than just a creative outlet: she relied on drawing to build confidence and make friends in elementary school.

"People can see that I want to be seen through art," he said. So after graduating from college in 2019, Gatti started an internship at Zeno, a global PR firm, where he now serves as Art Director. This July, Fiorenza - Gatti's middle name and a tribute to his Italian heritage - made its first sale.

It was after the outbreak of the Covid-19 pandemic that he decided to invest in "building" the brand. But after weeks of battling for Fiorenza's strategic growth and investing in several Instagram ads costing around $50 each, his art barely gets any attention.

So he committed himself: paint only what makes him happy, not what other people expect. This authenticity paid off in a few months. Casetify, a Hong Kong-based phone case brand, has launched its first collection in February 2021.